Sun-safe style in motion — luxury fashion that protects and performs.
This video campaign for Ivy Coast Apparel, a women’s contemporary sun-protective clothing brand, was shot on location in the Hamptons to showcase how elegant design and advanced UV protection live in real moments — beach days, seaside soirées, downtown strolls, and sunset boat outings. Two models move through a curated lifestyle narrative that sells both aspiration and safety. All content was delivered as video-first assets, matched to photography for a unified campaign look.
What we focused on
Narrative-led lifestyle: Short scenes that communicate living beautifully and responsibly — style, comfort, confidence, and sun protection.
Cinematic polish for commerce: Clean, luxurious camera movement, natural light grading, and edit pacing that supports product storytelling and brand tone.
Cross-channel readiness: Edits optimized for website hero reels, Instagram Reels, Stories, and paid social.
Photo–video consistency: Shot in tandem with a photographer to ensure matching color, composition, and wardrobe continuity across stills and motion.
Key scenes
Beach Elegance: Slow-motion fabric movement, candid laughter, protective silhouettes against bright shorelines — hero content for product pages and brand films.
Downtown Chic: Urban transitions, close-ups of texture and sun-safe details, lifestyle uses for OOH and editorial placements.
Social Club Gatherings: Scenes emphasizing versatility — from sun to shade — perfect for lookbook videos and email headers.
Nautical Sunset: Boat sequences with dramatic backlight and motion, highlighting drape, fit, and performance on the move.
Product Details in Motion: Fabric stretch, UPF labels, seam details, and quick-change sequences that subtly educate without breaking the mood.
How these videos support your business
Build desire and trust: Luxury storytelling that communicates protection as an elevated lifestyle benefit.
Drive conversions: Short, action-focused edits for ads and product pages that shorten the path from inspiration to purchase.
Amplify reach: Vertical and square formats tuned for social algorithms and higher engagement.
Maintain brand cohesion: Matched photo + video assets create a seamless visual identity across channels.
Website hero and product lifestyle videos (16:9, high-res)
Social edits: 9:16 vertical and 1:1 square cuts (15–60s) optimized for Reels, Stories, and ads
Short-form teaser clips for paid campaigns (6–15s)