Morning light, metropolitan luxury — video that makes aspiration feel immediate.
This Central Park video campaign for Ellen Tracy, a New York based women’s luxury fashion brand, produced alongside renowned photographer Conor Doherty, showcases how high-end design lives and moves in the city. With a single model, dedicated hair & make-up duo, stylist, assistant, and driver, we captured 15 distinct looks across dawn through daylight, delivering both standard and social-format edits for each look.
City-as-stage storytelling: Use Central Park’s varied backdrops to position garments as urban-luxury essentials.
Light-led cinematography: Pre-dawn call time to capture soft morning light and retain cinematic continuity across scenes.
Photo–video alignment: Close collaboration with Conor Doherty to match stills and motion for a unified brand rollout.
Efficiency & coverage: Fast-paced shooting rhythm to capture 15 looks while maintaining craft and frame-by-frame polish.
What we focused on
Golden-park pathways: Long, flowing takes that emphasize fabric movement and silhouette against tree-lined lanes.
Architectural moments: Framing garments with bridges, stone balustrades, and classical park details for editorial resonance.
Quiet lawns & lagoons: Intimate, slow-motion sequences showcasing texture and detail in natural light.
Transitional city frames: Model moving between park and urban edges to show versatility and real-world wearability.
Key scenes
How these videos support your brand
Elevate perception: Cinematic motion communicates premium quality and lifestyle aspiration.
Drive multi-channel performance: Each look delivered in standard and vertical formats for website, Reels, Stories, and paid media.
Strengthen campaigns: Matched stills + motion enable consistent, high-impact launches across channels.
Shorten purchase intent: Emotion-led edits that help viewers imagine themselves in the pieces, accelerating conversion.
Full-resolution standard-format videos (16:9) for hero reels and web pages
Social-format edits (9:16 and 1:1) for Reels, Stories, and paid placements — one per look
Short teasers (6–15s) and product detail motion clips
Color-graded edits matched to Conor’s stills for campaign consistency
Delivered assets
Permits secured for Central Park locations; pre-dawn call to own the light and avoid crowds.
Small, focused crew (hair & makeup duo, stylist, assistant, driver) optimized for quick changes and on-location needs.
Shot plan prioritized key-light windows and grouped looks by backdrop to maximize coverage and minimize downtime.